Mad Hat Co. was founded by Susie O’Neill to change the world one hat at a time. Not only to create the perfect bespoke headpiece for your special occasion, but to enable you to find the right hat just for you that helps you stand a little taller, a little prouder and more confident.
It’s our aim to spread the joy of hats creating a movement of “together in our uniqueness”. We are Mad Hat Company. Standing out from the crowd, turning heads and celebrating fun, happiness, confidence, individuality and creativity.
“You’re never fully dressed without a hat…”
We want to break the taboo of wearing hats. They’re not just for weddings, special occasions or the eccentric, they are for everyone, you just need the right one.
After a successful career as a Broadcast Journalist in commercial radio, Susie hung up her headphones to raise her three children before embarking on a creative journey to decide exactly what she wanted to be when she grew up.
“Standing out from the crowd, turning heads and celebrating fun, happiness, confidence, individuality and creativity.”
As a life long lover of hats and an avid wearer of them, it wasn’t long before she found her absolute calling. When it comes to headwear, anything goes, the only limitations are the designer’s imagination and the wearer’s confidence. And this designer’s imagination knows no bounds! Susie can create virtually anything from show-stopping exhibition pieces to subtle mother-of-the bride creations.
Susie learned her craft under the acclaimed milliner Chloe Scrivener at the Arts University Bournemouth and at the Dorset Center for Creative Arts in Dorchester, where she continues to develop her skills in order to stay ahead of emerging millinery trends.